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6 Important Vacation Rental Industry Influencers

If you run a vacation rental business, you can use influencers as a way to gain a better understanding of market trends or as ambassadors for your brand. Whether looking for the latest trends in the vacation rental business or interested in finding ways to promote your business, connecting with important vacation rental industry influencers will help learn unique insight into property management. Below, you can find a list of important vacation rental industry influencers you should follow.

Matt Landau – VRMB

Matt Landau has achieved celebrity status in the vacation rental industry. His company, Vacation Rental Marketing Blog (VRMB), offers free online resources for vacation rental managers. Matt’s popular VRBM vacation rental marketing blog is the go-to source for the latest trends like what works best for vacation rental professionals and what doesn’t, how to improve guest experience, and other important topics relating to property management.

Matt Landau draws from his experience working as a travel journalist for the largest travel agency in Costa Rica combined with his degree in economics. He became the owner of Los Cuatro Tulipanes in Panama, which received a nomination for “Mexico & Central America’s Leading New Hotel in 2012″ by the World Travel Awards and listing in the “Top 10 Traveler’s Choice B&B in Central America” by millions of travelers on TripAdvisor in 2012, 2013, and 2014.

Matt also launched his Unlocked podcast series which delves into case studies with other vacation rental managers. You can also catch him on the silver screen in his TV series on A&E, A Sense of Place: The Vacation Rental Show, which takes travelers to holiday destinations around the world through the eyes of vacation rental professionals.

VRMB Facebook

Heather Bayer – Vacation Rental Formula

With 25 years of experience under her belt, Heather Bayer certainly has a lot to share about the vacation rental industry. Even Matt Landau of VRMB calls Heather “the veritable godmother of vacation rentals because she’s been doing this for longer than pretty much all of us combined!” 

Heather owns seven short-term rental properties and manages an additional 200 with her son and daughter-in-law. Her website, Vacation Rental Formula, consists of blog posts, podcasts, and training programs covering just about every topic in the vacation rental industry. 

A membership with her company, Vacation Rental Formula, teaches owners and property managers a step-by-step method to successful property management. Subscribers learn everything from tips as an effective channel manager to ways to appear more in search results on booking channels.

You can follow Heather on Twitter through her Cottage Guru account. She often speaks at vacation rental industry summits like the Vacation Rental Success Summit. Make sure to check with her upcoming appearances for a chance to connect with “the grandmother of vacation rentals” in person.

Antonio Bortolotti – The Vacation Rental World Summit

Antonio Bortolotti boasts one of the largest followings in the vacation rental industry in Europe. He started by building a successful career in tourism over the last two decades. Today, he serves as the speaker, host, and coach of the Vacation Rental World Summit, teaching owners and property managers how to streamline workflow, increase bookings, and maximize profits.

Antonio founded his company, Vacation Rental Secrets, which brings together tourism and vacation rental professionals with proven success. The Vacation Rental Secrets’ “Get Fully Booked” formula consists of three modules made of videos, tutorials, documents, downloads, cheat sheets, and blueprints on how to increase bookings, improve the reputation of short-term rental properties, and build a successful website. Antonio also offers one-on-one consultations with bookings available through the website.

You can follow Antonio on his LinkedIn profile or read more about his insights into the vacation rental industry on the Vacation Rental Secrets blog.

Image result for Antonio Bortolotti vacation rental

Rentals United

Vanessa de Souza Lage – Rentals United

Vanessa de Souza Lage has definitely made a name for herself as a vacation rental industry influencer. She frequently speaks at leading conferences in the vacation rental industry around the world. 

Vanessa’s career in the vacation rental business began in 2006 when she founded a booking website with over 8,000 listings (a huge number for back then!). She went on to co-found Rentals United the leading channel manager for owners and property managers today, where she currently serves as the Chief Marketing Officer. 

As if that wasn’t enough, Vanessa also started VrTech Meetups, a group for property managers and vacation rental tech companies to meet after work to further innovation in the industry.

You can connect with Vanessa de Souza Lage through her LinkedIn profile. She also publishes her own vacation rental marketing blog posts on Rentals United.


Ben Edwards – VRMA

Ben Edwards has over two decades of experience working as a top-level manager of vacation rental companies. He draws from his expertise in rental investment, finance, and technology as a leader in the vacation rental industry. 

Ben is considered an innovator, encouraging the vacation rental owner to stay on top of the latest tech trends to stay successful. As he puts it, “We, as Vacation Rental Managers need to aggressively adopt new technologies.”

Currently, Ben serves as the Transactions Advisor and Business Consultant for the Vacation Rental Industry at Weatherby Consulting. He was also the former President of the Board at VRMA, the largest trade association in the vacation rental property management and hospitality industry. 

You can connect with Ben Edwards on social media through his LinkedIn profile.


Amy Hinote – VRM Intel

As the founder and editor-in-chief of VRM Intel, Amy Hinote leads the vacation rental industry in innovation and tech. VRM Intel represents a leading online resource publishing the most relevant and up-to-date research and case studies in the vacation rental industry. Owners and property managers can follow VRM Intel to learn the latest news concerning booking channels, vacation rental software, and industry trends.

Amy Hinote is driven to helping vacation rental professionals succeed. She welcomes questions and comments on her articles. Property management can also follow Amy Hinote through her LinkedIn profile.


About the author: Originally from Pennsylvania, Allison Dienstman lives as a digital nomad working as a freelance writer. Her travels over the past decade have taken her through China, Israel, India, and Europe. Allison also enjoys yoga, paddleboarding, cooking, and having a laugh with friends.