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Airbnb & Vacation Rental Statistics [2021]

Last Update: April 2021

Airbnb General Statistics

Contents

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Airbnb Statistics By Region

Active Airbnb Listings By Region

We’ll start by looking at some Airbnb statistics by region. We define active listings as those that have received a booking in last 365 days. 

Europe has the highest number of active Airbnb listings with on average 2,475,055 listings active in 2020. Asia Pacific is second, with 1,490,069 average active listings during 2020. North America rounds out the top 3, with 1,031,639 average active listings during the year.

In every region the number of average active listings during 2020 was higher than it was in 2019.

Region Airbnb Active Listings 2020 Airbnb Active Listings 2019
Global
5,956,835
5,445,229
Europe
2,475,055
2,339,621
Asia Pacific
1,490,069
1,309,447
North America
1,031,639
1,004,754
Latin America
786,807
646,581
Africa
173,266
144,827

Airbnb Nights Stayed By Region

In addition to having the most active Airbnb listings, Europe also takes the crown as the region where Airbnb generates the most nights stayed with 8,102,437 nights stayed in 2020. 

Despite Asia Pacific having a higher number of average Airbnb active listings than North America, the latter still generated a much higher number of Airbnb nights stayed (6,444,237) compared to Asia Pacific (3,775,585). While the North American market is smaller in terms of active listings, the demand for short-term rentals in North America is much larger.

In every region the number of Airbnb nights stayed was lower in 2020 than it was in 2019, as the short-term rental markets felt the impact of COVID-19 throughout the majority of 2020, although there was a strong recovery in demand in the latter half of 2020 in some regions.

Region Airbnb Nights Stayed 2020 Airbnb Nights Stayed 2019
Global
20,908,933
30,891,081
Europe
8,102,437
12,966,380
North America
6,444,237
8,001,932
Asia Pacific
3,775,585
6,409,809
Latin America
2,247,680
2,965,923
Africa
338,995
547,036

Airbnb Gross Revenues By Region

We define Gross Revenues as the total revenue made from all bookings by both the host and Airbnb. 

North America, despite being the region with the 3rd most active Airbnb listings and the 2nd most nights stayed, is by far the highest revenue-generating region for Airbnb, generating $12.7 billion in 2020. In second place is Europe, which generated $9.0 billion in gross revenues in 2020. Asia Pacific comes in 3rd, with gross revenues of $3.9 billion in 2020. Airbnb listings in North America tend to be booked for significantly higher prices than in other regions, which results in much higher revenues.

All regions saw a drop in gross Airbnb revenues in 2020 compared to 2019 due to the impact of COVID-19, although North America saw a much stronger rebound than other regions like Europe and Asia Pacific in the latter half of 2020.

Region Airbnb Gross Revenues 2020 Airbnb Gross Revenues 2019
Global
$27,673,535,986
$37,534,297,892
North America
$12,648,115,811
$14,279,740,736
Europe
$8,993,287,813
$14,353,629,720
Asia Pacific
$3,855,016,273
$6,062,477,924
Latin America
$1,880,038,731
$2,366,664,307
Africa
$297,077,358
$471,785,204

Airbnb Revenues By Region

We define Airbnb Revenue as the commission that Airbnb generates on all bookings made on it’s platform. 

North America is the region that generates the most revenues for Airbnb, generating $1.6 billion in 2020. Europe, which in 2019 was generating the most, is now in 2nd place, generating $1.1 billion revenue for Airbnb in 2020 compared to $1.9 billion in 2019. Asia Pacific is the third most important region for Airbnb in terms of revenue generation, earning Airbnb $469 million of revenues in 2020.

Once again you can see the impact of COVID-19 on the short-term rental industry – every region generated less in 2020 than in 2019.

Region Airbnb Revenues 2020 Airbnb Revenues 2019
Global
$3,446,350,342
$4,736,954,382
North America
$1,583,804,707
$1,749,636,775
Europe
$1,132,115,133
$1,873,643,649
Asia Pacific
$468,505,545
$765,491,011
Latin America
$226,354,414
$289,173,699
Africa
$35,570,543
$59,009,248

Airbnb Average Prices By Region

The below table shows you average daily rates (ADRs) for Airbnb by region. 

You can see from this table why North America is able to generate such a large proportion of Airbnb’s revenues despite having a lower number of active listings and nights booked – the average price per night of an Airbnb in North America is $161/night, which is 79% higher than the next most expensive region (Europe with an average Airbnb price of $90/night). Asia Pacific is the third most expensive region, with an average Airbnb price of $83/night.

In terms of how average Airbnb prices have changed from 2019 to 2020, the picture is mixed. North America has seen a significant increase in average price from $145/night in 2019 to $161/night in 2020. Asia Pacific also saw an increase from $79/night in 2019 to $83/night in 2020, as well as Latin America, where average Airbnb prices rose from $65/night in 2019 to $67/night in 2020. 

In contrast, Airbnb average prices were flat in Europe ($90/night in 2020 and 2019) and fell in Africa ($72/night in 2019 and $69/night in 2020).

Region Average Price 2020 Average Price 2019
Global
$110/night
$100/night
North America
$161/night
$145/night
Europe
$90/night
$90/night
Asia Pacific
$83/night
$79/night
Africa
$69/night
$72/night
Latin America
$67/night
$65/night

Airbnb Statistics By Country

Active Airbnb Listings By Country

Next we’ll look at some Airbnb statistics by country.

The country with the most active Airbnb listings is the United States of America, which had an average of 877,694 active listings in 2020. The country with the second highest number of average active Airbnb listings is France, with 610,765 in 2020. In third place is China, with 508,026 active average listings in 2020.

When comparing 2020 to 2019, the picture is mixed – some countries saw an increase in the number of active Airbnb listings, and some saw a decline.

Country Airbnb Active Listings 2020 Airbnb Active Listings 2019
USA
877,694
933,608
France
610,765
582,405
China
508,026
452,293
Italy
406,425
421,181
Spain
295,875
288,319
UK
254,172
254,953
Brazil
241,042
196,953
Mexico
192,386
152,761
Germany
154,590
143,652
Croatia
152,750
159,363

Airbnb Nights Stayed By Country

The country with most Airbnb nights booked and stayed was the United States – 68.1 million in 2020. This was a large drop from 2019 when there were 82.6 million Airbnb nights stayed.

Europe was also similarly impacted by COVID-19 in 2020. The country with the 2nd most Airbnb nights stayed, France, totaled 27.8 million nights in 2020 and 36.2 million in 2019. Italy saw an even bigger drop – 10.4 million Airbnb nights stayed in 2020 compared to 21.6 million in 2019.

Countries hit particularly hard by COVID-19, such as Spain and Italy, saw the biggest drops, but every country on our list had a lower number of Airbnb nights stayed in 2020 compared to 2019.

Country Airbnb Nights Stayed 2020 Airbnb Nights Stayed 2019
USA
68,132,220
82,572,064
France
27,779,136
36,176,569
UK
14,301,018
20,458,843
China
10,577,824
19,354,218
Italy
10,380,130
21,653,716
Australia
9,993,159
13,165,638
Spain
9,902,867
19,318,833
Canada
8,833,563
12,961,226
Brazil
8,588,452
9,799,465
Mexico
8,332,123
9,770,294

Airbnb Gross Revenues By Country

When looking at gross Airbnb revenues (the money made from bookings by both the host and Airbnb), the top 10 follows a familiar pattern.

The United States takes 1st place with $11.7 billion of gross Airbnb revenues in 2020. In a distant 2nd place is France with $2.6 billion in gross revenues, and Italy rounds out the top 3 with $1.7 billion in gross Airbnb revenues in 2020.

All of the countries on our list saw a material drop in gross revenues from 2019 to 2020.

Country Airbnb Gross Revenues 2020 Airbnb Gross Revenues 2019
USA
$11,664,603,886
$12,889,713,041
France
$2,566,166,740
$3,276,504,118
UK
$1,657,877,173
$2,278,857,677
Australia
$1,362,750,231
$1,574,465,846
Italy
$935,132,099
$2,002,681,709
Spain
$926,173,824
$1,881,738,041
Canada
$923,677,070
$1,316,064,243
China
$694,887,307
$1,190,257,177
Mexico
$658,897,701
$754,906,285
Germany
$550,343,473
$784,007,576

Airbnb Statistics By City

Active Airbnb Listings By City (Top 10 Cities)

Now we’ll take a look at some Airbnb statistics by city. 

In spite of the mayor declaring war on short-term rentals and launching a raft of new short-term rental regulations, the city with the most active Airbnb listings in 2020 was Paris, with 41,607 active listings. 

In second place is Bali Island, with 36,386 active Airbnb listings in 2020, and Shanghai is in third with 33,827 active listings.

When comparing active Airbnb listings from 2019 to 2020, it’s notable that some of the U.S. markets have seen a relative drop in listings. New York saw a 14% drop in the number of active Airbnb listings in 2020, which resulted in it dropping out of the top 3. Los Angeles dropped out of the top 10 altogether.

City Airbnb Active Listings 2020 City Airbnb Active Listings 2019
Paris, France
41,607
Paris, France
43,888
Bali Island, Bali
36,386
New York City, New York
35,170
Shanghai, China
33,827
Bali Island, Bali
32,877
New York City, New York
30,395
Shanghai, China
32,658
Chengdu, China
26,468
Rome, Italy
27,769
Rome, Italy
25,667
Los Angeles, California
26,602
Rio de Janeiro, Brazil
23,011
Sydney, Australia
26,421
Buenos Aires, Argentina
21,550
Chengdu, China
26,103
Sydney, Australia
21,293
Rio de Janeiro, Brazil
22,101
Guangzhou, China
19,564
Cape Town, South Africa
19,212

Airbnb Nights Stayed By City (Top 10 Cities)

Looking at the number of Airbnb nights stayed by city, we can see that European cities have suffered the biggest declines in 2020 vs. 2019, as well as large cities in the U.S. like NYC and Los Angeles.

The city with the most Airbnb nights stayed in 2020 was Paris (1,628,017). Holding on to second place was New York City (1,558,044), which saw a drop of around 60% in 2020. Seoul is in third place (1,196,854), again with a massive decline compared to 2019 levels.

Rome was another European city that suffered a big drop in the number of Airbnb nights stayed, dropping from 3,249,387 in 2019 to 1,109,729 in 2020. 

City Airbnb Nights Stayed 2020 City Airbnb Nights Stayed 2019
Paris, France
1,628,017
New York City, New York
4,004,599
New York City, New York
1,558,044
Paris, France
3,641,112
Seoul, Korea
1,196,854
Rome, Italy
3,249,387
Los Angeles, California
1,195,760
Los Angeles, California
3,190,300
Sydney, Australia
1,132,856
Lisbon, Portugal
2,328,781
Rome, Italy
1,109,729
Seoul, Korea
2,256,243
Toronto, Canada
1,059,217
Barcelona, Spain
2,184,397
Shanghai, China
1,021,034
Madrid, Spain
2,177,856
San Diego, California
973,080
Shanghai, China
2,136,054
Melbourne, Australia
958,976
Sydney, Australia
2,123,095

Airbnb Gross Revenues By City (Top 10 Cities)

Los Angeles was the city that generated the highest gross revenues on Airbnb in 2020, with bookings generating $199.3 million. In a close second place was Paris, which had gross revenues of $196.6 million in 2020. San Diego came in third with $186.3 million in 2020 gross revenues. 

The most obvious difference between the 2020 rankings and 2019 rankings is that the top 10 in 2020 was dominated by cities in the United States. Top European cities like Rome, Barcelona, and Lisbon all fell out of the top 10 as COVID-19 had a particularly strong impact in European short-term rental markets, while U.S. short-term rental markets recovered much more quickly.

City Airbnb Gross Revenues 2020 City Airbnb Gross Revenues 2019
Los Angeles, California
$199,310,099
New York City, New York
$544,990,001
Paris, France
$196,580,195
Paris, France
$506,230,152
San Diego, California
$186,245,421
Los Angeles, California
$500,552,591
New York City, New York
$175,838,796
Rome, Italy
$324,763,727
Kissimmee, Florida
$146,486,070
Barcelona, Spain
$249,279,659
Sydney, Australia
$133,529,933
Sydney, Australia
$245,770,505
Austin, Texas
$101,826,943
San Diego, California
$229,920,960
Big Bear Lake, California
$99,568,556
Bali Island, Bali
$213,092,663
Las Vegas, Nevada
$95,260,438
Toronto, Canada
$204,863,342
Miami, Florida
$91,681,796
Lisbon, Portugal
$202,439,110

Airbnb Statistics By U.S. State

Airbnb Active Listings By U.S. State (Top 10 States)

Florida is the state with the most active Airbnb listings in the United States, which should come as no surprise given that Florida is home to a number of the country’s hottest short-term rental markets including Orlando, the Panhandle, and Panama City Beach. Florida had an average of 130,908 active Airbnb listings in 2020.

California is a close second with 124,906 active listings on average during 2020. The state is home to a number of very large short-term rental markets including San Francisco, San Diego, Los Angeles, and Napa Valley.

In third place is New York with an average of 57,292 active listings in 2020. The vast majority of New York’s listings are found in New York City, although there are a number of other notable short-term rental markets further upstate such as the Catskills.

State Airbnb Active Listings 2020 Airbnb Active Listings 2019
Florida
130,908
131,017
California
124,906
149,843
New York
57,292
63,429
Texas
52,645
52,536
Colorado
35,293
38,045
North Carolina
29,147
29,454
Georgia
26,984
28,616
Arizona
22,378
22,315
Hawaii
21,793
23,246
Washington
20,647
24,996

Airbnb Growth Statistics

Airbnb Guest Demographics (2020 Bookings)

Knowing the type of guests your market and listing might attract is essential when deciding on how to furnish your property, devising your marketing strategy, and zeroing in on what type of guest experience you want to provide. 

For example, if your property is attracting mostly families with small children, then providing items like a high chair or changing facilities might be appreciated by your guests. They might also like a custom guidebook that highlights local attractions suitable for kids. There’s a wide variety of vacation rental host-focused apps to help you tailor the experience you offer.

The largest demographic for Airbnb guests is between the ages of 20-30 years old – 32% of Airbnb guests in 2020 fell into this bucket. If your property is likely to attract these younger guests who often like to be left alone, you might be better off just focusing on buying solid vacation rental insurance

Airbnb During COVID-19

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