Short-Term Rental Analytics For Superhosts.
Track the occupancy rates, pricing, and revenues of other listings in any area, benchmark your listing’s performance, and identify competitive gaps.
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What Is Airbnb's 'Superhost' Status And Is It Worthwhile?
All Airbnb users have seen the “Superhost” badge displayed next to users’ profiles. Probably because properties operated by superhosts always seem to have an honorary place among the listings. Many users and guests are automatically drawn to these properties even if they do not necessarily understand what a superhost is. So, what’s the real meaning behind the status and is it worth pursuing?
How To Earn Superhost Status
– Response rate
– Guest ratings
– Host cancelations
– Booking frequency
Response rates for superhosts must stay at, or above, 90% to maintain the status; which means that as soon as the host receives a message, they must reply within 24 hours. This includes both booking inquiries and any questions that a user may have about the property. Airbnb places a lot of value in efficient communication to maintain a fluid and trusting relationship between the host and guest.
Guest rating is probably the most obvious metric hosts must adhere to. Hosts can’t become a superhost if guests consistently have bad experiences with them and their property. To reach the guest-rating standard, hosts must maintain a 4.8 or above rating within the last year. This is based on Airbnb’s five-star rating scale.
Cancelation rates are very important to Airbnb as well. The platform believes guests are unlikely to return to the site if their accommodation is canceled at the hands of a host. Superhosts must have under a 1% cancelation rate. This equates to 0 cancelations per 100 bookings in a year. However, if there are situations that genuinely make a cancelation necessary, Airbnb will dismiss it as an official cancelation. A list of these scenarios can be found here.
Finally, booking frequency proves how experienced a host is and therefore warrants superhost status. To qualify, superhosts have to have had ten stays in their property within the last year or 100 days, or longer, across three separate stays.
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What Are The Advantages Of Being A Superhost?
There is a reason why superhosts always appear at the top of the search results. That’s because Airbnb promotes superhosts’ properties on its platform. This perhaps is the biggest perk of achieving the super-status. Ranking higher in the listings vastly improves a property’s visibility. Increased visibility directly correlates with increased earnings for hosts and higher average occupancy rates.
Additionally, Airbnb promotes superhost properties in marketing materials like newsletter emails. The “Superhost” search filter also brings increased traffic to these properties when guests want to specifically browse for the most qualified hosts.
There other fun perks for superhosts also. For starters, superhosts are given $100 travel coupons every year they are deemed “super”. Plus, while all hosts are eligible for $100 referral bonuses when they get friends to sign up as hosts, superhosts see that amount increase by 20%.
What Are The Disadvantages Of Being A Superhost?
For extremely serious hosts, no. For more casual hosts who are looking to rent their home every so often, it may be added pressure. Once superhost status is achieved, it does take some work to maintain it. Superhost status is best for just that — superhosts. Typically the superhost is a designation that is popular amongst professional Airbnb property managers.
People who are willing to deal with the added expectation of keeping their superhost status, and who treat their Airbnb property as a business, should absolutely strive to be a superhost.
Superhosts: What The Data Says
We examined how superhost listings perform when compared to non-superhost listings.
How Many Superhosts Are There On Airbnb?
Of the 899k listings that were active on Airbnb in the United States as of December 2019, approximately 399k were superhosts. This means almost 46% of listings in the U.S. at that time we superhost-managed listings.
What Average Occupancy Rates Do Superhosts Acheive?
As you would expect, superhosts enjoy significantly higher average occupancy rates compared to non-superhosts.
One question you might ask, is this outperformance occurring because they are superhosts, or are listings that perform better just more likely to be superhosts? It’s hard to answer this question, but one clear learning from this outperformance is the importance of high response rates, good ratings/reviews, and the minimization of cancellations in achieving better occupancy rate outcomes.
What Average Daily Rates Do Superhosts Acheive?
This might come as a bit of a surprise, but according to our Airbnb statistics, superhosts tend to use lower average Airbnb prices for their listings compared to non-superhosts. The chart below shows that superhosts in the United States had consistently lower average daily rates (ADR) throughout 2019.
How Much Revenue Do Superhosts Generate?
Despite superhost listings being outnumbered by non-superhost listings in the U.S. on Airbnb consistently throughout 2019, Airbnb superhosts consistently outperformed in terms of revenues in every month of 2019. It appears that superhosts, as well as meeting all the requirements set by Airbnb, tend to pursue a strategy of aggressively lower ADRs, which leads to higher occupancy rates and overall higher revenues. It appears this strategy is a winning one if you want to maximize how much you can make on Airbnb.