The superhost status is not simply given away— it has to be earned. Hosts seeking the promotion must excel across four different metrics:
- Response rate
- Guest ratings
- Host cancelations
- Booking frequency
Response rates for superhosts must stay at, or above, 90% to maintain the status; which means that as soon as the host receives a message, they must reply within 24 hours. This includes both booking inquiries and any questions that a user may have about the property. Airbnb places a lot of value in efficient communication to maintain a fluid and trusting relationship between the host and guest.
Guest rating is probably the most obvious metric hosts must adhere to. Hosts can’t become a superhost if guests consistently have bad experiences with them and their property. To reach the guest-rating standard, hosts must maintain a 4.8 or above rating within the last year. This is based on Airbnb’s five-star rating scale.
Cancelation rates are very important to Airbnb as well. The platform believes guests are unlikely to return to the site if their accommodation is canceled at the hands of a host. Superhosts must have under a 1% cancelation rate. This equates to 0 cancelations per 100 bookings in a year. However, if there are situations that genuinely make a cancelation necessary, Airbnb will dismiss it as an official cancelation. A list of these scenarios can be found here.
Finally, booking frequency proves how experienced a host is and therefore warrants superhost status. To qualify, superhosts have to have had ten stays in their property within the last year or 100 days, or longer, across three separate stays.