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Is Airbnb's Push to Prioritize Longer Term Stays in Times of Coronavirus Actually Working?

As coronavirus has taken a devastating toll on the travel industry, Airbnb and other short-term rental (STR) markets have been scrambling to save their businesses. Airbnb in particular has had to change their strategy to stay afloat in times of coronavirus and has began pushing for longer-term stays. But has this effort actually been effective? In this report we’ve employed data from AllTheRooms Analytics to assess whether their efforts have been working. We analyzed data from STR markets around the world to see if the average stay length has increased as a result of Airbnb’s new initiative. 

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The United States

As we can see from Figure 1 below, the average length of stay in the United States’ vacation rental market had significant increase starting late-March. Airbnb began the push for longer-term stays around this time which means that their efforts seem to have paid off. There was a 95% increase in average length of stay from January to April 2020. And from just March to April, the average length of stay increased 76%. These changes in average length of stay are significantly large and are very likely a consequence of Airbnb’s efforts to push for longer-term stays.

Figure 1: Average length of stay in the United States’ short-term rental market.

Spain

As we can see from Figure 2 below, the average length of stay in Spain’s  vacation rental market had significant increase starting mid-March. Airbnb began the push for longer-term stays around this time which means that their efforts seem to have paid off. There was a 54% increase in average length of stay from January to April 2020. And from just March to April, the average length of stay increased 32%. These changes in average length of stay are considerably large and are very likely a consequence of Airbnb’s efforts to push for longer-term stays.

Figure 2: Average length of stay in Spain’s short-term rental market.

Italy

As we can see from Figure 3 below, the average length of stay in Italy’s vacation rental market had significant increase starting late-March. Airbnb began the push for longer-term stays around this time which means that their efforts seem to have paid off. There was a 70% increase in average length of stay from January to April 2020. And from just March to April, the average length of stay increased 19%. These changes in average length of stay are significantly large and are very likely a consequence of Airbnb’s efforts to push for longer-term stays.

Figure 3: Average length of stay in Italy’s short-term rental market.

France

As we can see from Figure 4 below, the average length of stay in France’s  vacation rental market had significant increase starting mid-March. Airbnb began the push for longer-term stays around this time which means that their efforts seem to have paid off. There was a 48% increase in average length of stay from January to April 2020. And from just March to April, the average length of stay increased 31%. These changes in average length of stay are considerably large and are very likely a consequence of Airbnb’s efforts to push for longer-term stays.

Figure 4: Average length of stay in France’s short-term rental market.

The United Kingdom

As we can see from Figure 5  below, the average length of stay in the United Kingdom’s  vacation rental market had significant increase starting late-March. Airbnb began the push for longer-term stays around this time which means that their efforts seem to have paid off. There was a 123% increase in average length of stay from January to April 2020. And from just March to April, the average length of stay increased 108%. These changes in average length of stay are significantly large and are very likely a consequence of Airbnb’s efforts to push for longer-term stays.

Figure 5: Average length of stay in the UK’s short-term rental market.

Canada

As we can see from Figure 6  below, the average length of stay in the Canada’s  vacation rental market had significant increase starting late-March. Airbnb began the push for longer-term stays around this time which means that their efforts seem to have paid off. There was a 104% increase in average length of stay from January to April 2020. And from just March to April, the average length of stay increased 76%. These changes in average length of stay are significantly large and are very likely a consequence of Airbnb’s efforts to push for longer-term stays.

Figure 6: Average length of stay in the Canada’s short-term rental market.

Australia

As we can see from Figure 7  below, the average length of stay in the Australia’s  vacation rental market had significant increase starting late-March, with a huge spike in early-April. Airbnb began the push for longer-term stays around this time which means that their efforts seem to have paid off. There was a 23% increase in average length of stay from January to April 2020. And from just March to April, the average length of stay increased 19%. These changes in average length of stay are large and are very likely a consequence of Airbnb’s efforts to push for longer-term stays.

Figure 7: Average length of stay in the Australia’s short-term rental market.

Brazil

As we can see from Figure 8  below, the average length of stay in the Brazil’s  vacation rental market had significant increase starting late-March. Airbnb began the push for longer-term stays around this time which means that their efforts seem to have paid off. There was a 81% increase in average length of stay from January to April 2020. And from just March to April, the average length of stay increased 62%. These changes in average length of stay are significantly large and are very likely a consequence of Airbnb’s efforts to push for longer-term stays.

Figure 8: Average length of stay in the Brazil’s short-term rental market.

Conclusion

As we see from the data visualized above, Airbnb’s big push to prioritize longer-term stays on the platform has been highly successful. The average length of stay for bookings on the platform have increased significantly in response to this initiative. We will continue to monitor the market to see how the average length of stay reacts in the future. If you have any inquiries on how STR markets have been responding to the spread of COVID-19, please feel free to reach out to us. 

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