Joseph Luckett II is a millennial expert and the Marketing Director of Affluent Solution Group (ASG), a Los Angeles based marketing company.
Mr. Luckett is an entrepreneur and digital media expert who will be embarking on an international tour to assist some of the world’s top brands with marketing tips to reach the millennial demographic. Luckett’s background includes working with professional athletes, top restaurants, nightclubs and various other brands in the United States.
He currently teaches seminars on the basics of marketing and volunteers his time speaking to at-risk youth in his community. Los Angeles is his home, but he does travel to Houston, Texas and Las Vegas, Nevada to work with top brands such as Play House Group.
Here are some of his top tips for business travel:
What are 3 essentials, besides your phone and laptop, that you bring on every trip?
Headphones are crucial for traveling, snacks, and protein bars.
Do you prefer hotels or Airbnbs (or other vacation rentals) for business travel? Why?
I prefer Airbnb because I get to save money on buying food and get groceries from the local store. Also, you get to lounge and enjoy the real city and soak in the culture. You want to build relationships and I like to see the local buying trends. You get a real grasp on how the local economy is flowing.
Where has been your favorite place you have stayed?
My favorite place I stayed was Tokyo because the food was delicious. The train system was simple and it was filled with so much history of both failure and greatness.
Do you manage to find time to enjoy the destination “off the clock”?
Yes. I try and take time to enjoy local things. I do this by sitting down in the most local spot and grabbing a bite to eat and people watching.
What’s your most memorable “off the clock” travel moment?
During my trip, I was feeling a little tired and need a quick pick me up. I knew I needed protein, so I went to a fish market and had real squid.
What frustrates you the most about constant travel?
My top two frustrations are jet lag and the air circulation on airplanes. I feel like it is just germs floating in the air.
How do you deal with these?
I set my clocks a few days before to get adjusted to both time zones, but while I’m there I keep my tablet on Los Angeles time so when I get back I’m on schedule. There is nothing I can do about the air on the planes. I make sure I take a lot of vitamins before, during and after.
When you retire and no longer have to travel for business, which destinations are at the top of your bucket list?
Definitely Dubai and Jamaica.
Here are Joseph’s top things to do in Tokyo:
1. Stay in Shinjuku – Best place ever with the best nightlife. Either Airbnb or stay at the Park Hyatt. Explore every place to stay in Shinjuku here.
2. Districts to visit in Tokyo: Shinjuku, Roppongi (fun nightlife), Shibuya (where the crossing is located and very New Yorkish), Asakusa (old world Tokyo), Akihibara (Nintendo and Sega land) and Golden GAI.
3. GO TO GOLDEN GAI – a bunch of alleys with about 100 small bars with a 100 different themes. You will have the time of your life. I loved it here.
4. Park Hyatt Hotel Roof Top Bar and the Hotel – If you are a fan of Lost in Translation.
5. Robataya – very amazing food and a must. A bit pricey but worth it.
6. Tsujiki Fish Market – Go early in the morning.
7. For Ramen, go to Komen or Fuunji both in Shinjuku.
8. Park Hyatt Hotel – this is so fun if you love arcades and fun costumes everywhere!
9. Ginza if you want to shop.
Joseph’s top tips for visiting Kyoto:
1. VISIT ALL Major Shrines – Fushimi Shrine, Kinkakuji Temple, Philosopher’s path, Fox Shrine, Golden and Silver Temple.
2. Make sure you do a Tea Ceremony.
3. Enjoy some Black Burnt Miso Ramen (only place in the world!) at Gogyo in Kyoto.
Joseph’s personal tips on culture:
1. Japanese people are the nicest people in the world so always ask them anything if you feel lost.
2. Get an international plan – You will need Google Maps and Google Translate for everything.
3. Do not tip – Japanese people do not believe in tipping and find it disrespectful.
4. Do not eat and walk at the same time. No trash cans and Japanese people believe in eating in a designated area.
5. Eat Okonomiyaki! It is the best Japanese omelet and is totally worth it.