The NOMO SOHO (NoMo meaning nostalgic and modern) is an it-destination in the heart of stylish SoHo. Inspired by Jean Cocteau's cinematic interpretation of the tale of “La Belle et la Bête” (Beauty and the Beast), designer Benjamin Noriega Ortiz casts a fairy tale spell in the lobby with feathery blue pendants, umbrella lamps and silver lanterns reflected in mirrored tables and outsize silver urns. The playful wonderland continues in Italian NoMo Kitchen where a Deborah Lippman-designed glass sculpture hovers above the lush greenhouse-style dining room.
Bed and Bath
Hallways lined in antique sconces and silver mirrors lead to “sleeping chambers” (the term "guestroom" is apparently very 2011) where white platform beds and chrome nightstands appear to float cloudlike on the royal blue carpet. Walls are art-free, keeping the focus on the city views framed by 10-foot, floor-to-ceiling windows. Marble bathrooms have Molton Brown products and, in Deluxe Rooms, peep-show showers with glass windows giving you a view of SoHo (and SoHo of you).
Set in a greenhouse lit by chandeliers dripping in crystals, NoMo Kitchen, formerly Isola Trattoria & Crudo Bar, serves up a taste of the Amalfi Coast in SoHo with modern Italian fare like salt-crusted branzino with stinging nettles and limoncello sauce. The downstairs club, oft filled with celebs and fashion types, is being redesigned and will reopen in 2015.
In the Area
You're in Manhattan's premier shopping district, so flex that plastic at homegrown boutiques like 3.1 Phillip Lim
and Rag & Bone
, on Mercer Street, and Alexander Wang
, on Grand Street. Refuel with the brunch crowds over eggs Florentine at French icon Balthazar
or over baked eggs with barbecue short ribs at The Dutch
. Order up a side of culture with the contemporary exhibits at the New Museum
or over the art house flicks at Sunshine
movie theaters. Then grab a cocktail at punk rock speakeasy the Mulberry Project
, where bartenders create concoctions based on the liquor you like and whatever fruits and herbs they have from the green markets or SoHo.