Before you go into a pitch, it’s important to know exactly what an investor will be looking out for. Here is my checklist for everything to include.
Angel Investor’s Checklist
__ Does a team even exist?
__ Do I hear a consistent story?
__ Am I excited about how they work together?
__ Are the founders great leaders?
__ Is the team focused on building a great product?
__ Do they have technical and marketing competence?
__ Is the team fully invested in knowing the financial mechanics of the business?
__ Is the team focused on execution?
__ How strong is the team?
__ Is there a capacity for resolving conflicts?
VC Investor’s Checklist
__ Bookings vs. Revenue
__ Recurring Revenue vs. Total Revenue
__ Gross Profit
__ Total Contract Value (TCV) vs. Annual Contract Value (ACV)
__ LTV (Life Time Value)
__ Gross Merchandise Value (GMV) vs. Revenue
__ Unearned or Deferred Revenue … and Billings
__ CAC (Customer Acquisition Cost) … Blended vs. Paid, Organic vs. Inorganic
__ Active Users
__ Month-on-month (MoM) growth
__ Burn Rate