We’ll start by looking at some Airbnb statistics by region.
Europe has the highest number of Airbnb listings with on average 4,840,487 listings in 2021. Asia Pacific is second, with 3,212,954 average listings during 2021. North America rounds out the top 3, with 2,551,581 average listings during the year.
In every region the average number listings during 2021 was lower than it was in 2020.
|REGION||AIRBNB LISTINGS 2021||AIRBNB LISTINGS 2020|
In addition to having the most Airbnb listings, Europe also takes the crown as the region where Airbnb generates the most demand, with 144,764,746 nights stayed in 2021.
Despite Asia Pacific having a higher number of average Airbnb active listings than North America, the latter still generated a much higher level of Airbnb demand. North America reached 110,382,177 nights stayed in 2021 – higher than the 54,015,276 nights stayed recorded in Asia Pacific. While the North American market is smaller in terms of active listings, the demand for short-term rentals in North America is much larger.
In every region the number of Airbnb nights stayed was higher in 2021 than it was in 2020, as the short-term rental markets recovered from the impact of COVID-19 felt throughout the majority of 2020.
|REGION||AIRBNB LISTINGS 2021||AIRBNB DEMAND (NIGHTS) 2020|
We define Gross Revenues as the total revenue made from all bookings by both the host and Airbnb.
North America, despite being the region with the 3rd most Airbnb listings and the 2nd most nights stayed, is by far the highest revenue-generating region for Airbnb, generating $22.9 billion in 2021. In second place is Europe, which generated $16.5 billion in gross revenues in 2021. Asia Pacific comes in 3rd, with gross revenues of $5.6 billion in 2021. Airbnb listings in North America tend to be booked for significantly higher prices than in other regions, which results in much higher revenues.
All regions saw a rise in gross Airbnb revenues in 2021 compared to 2020 due to the impact of COVID-19.
|REGION||AIRBNB GROSS REVENUES 2021||AIRBNB GROSS REVENUES 2020|
We define Airbnb Revenue as the commission that Airbnb generates on all bookings made on it’s platform.
North America is the region that generates the most revenues for Airbnb, generating $3.2 billion in 2021. Europe is in 2nd place, generating $2.3 billion revenue for Airbnb in 2021 compared to $1.3 billion in 2020. Asia Pacific is the third most important region for Airbnb in terms of revenue generation, earning Airbnb $784 million of revenues in 2021.
Once again you can see the recovery from COVID-19 in the short-term rental industry – every region generated more in 2021 than in 2020.
|REGION||AIRBNB REVENUES 2021||AIRBNB REVENUES 2020|
The below table shows you average daily rates (ADRs) for Airbnb by region.
You can see from this table why North America is able to generate such a large proportion of Airbnb’s revenues despite having a lower number of active listings and nights booked – the average price per night of an Airbnb in North America is $208/night, which is 82% higher than the next most expensive region (Europe with an average Airbnb price of $114/night). Asia Pacific is the third most expensive region, with an average Airbnb price of $104/night.
In terms of how average Airbnb prices have changed from 2020 to 2021, prices rose in every region. North America has seen a significant increase in average price from $163/night in 2020 to $208/night in 2021. Asia Pacific also saw an increase from $85/night in 2020 to $104/night in 2021, as well as Latin America, where average Airbnb prices rose from $70/night in 2020 to $81/night in 2021. Airbnb average prices also rose in Europe ($92/night in 2020 and $114/night in 2021) and in Africa ($73/night in 2020 and $84/night in 2021).
|REGION||AVERAGE PRICE 2021||AVERAGE PRICE 2020|
Next we’ll look at some Airbnb statistics by country.
The country with the most Airbnb listings is the United States of America, which had an average of 2,249,434 listings in 2021. The country with the second highest number of average Airbnb listings is France, with 1,209,036 in 2021. In third place is China, with 1,148,885 average listings in 2021.
When comparing 2021 to 2020, all of the below countries saw a decrease in the number of Airbnb listings.
|COUNTRY||AIRBNB LISTINGS 2021||AIRBNB LISTINGS 2020|
The country with most Airbnb demand (which we measure by the number of nights stayed) was the United States, with 99.5 million nights stayed in 2021. This was a large increase in demand when compared to 2020 when there were 68.5 million Airbnb nights stayed.
European Airbnb demand also increased similarly following COVID-19 in 2021. The country with the 2nd most Airbnb nights stayed, France, totaled 43.0 million nights in 2021 and 27.9 million in 2020. Italy also saw a big gain in demand – 17.4 million Airbnb nights stayed in 2021 compared to 10.6 million in 2020.
Every country on our list had a higher number of Airbnb nights stayed in 2021 compared to 2020 as the short-term rental markets recovered from the impacts of COVID-19.
|COUNTRY||AIRBNB DEMAND (NIGHTS) 2021||AIRBNB DEMAND (NIGHTS) 2020|
When looking at gross Airbnb revenues (the money made from bookings by both the host and Airbnb), the United States takes 1st place with $21.5 billion of gross Airbnb revenues in 2021. In a distant 2nd place is France with $4.6 billion in gross revenues, and UK rounds out the top 3 with $2.9 billion in gross Airbnb revenues in 2021.
All of the countries on our list saw a material gain in gross revenues from 2020 to 2021.
|COUNTRY||AIRBNB GROSS REVENUES 2021||AIRBNB GROSS REVENUES 2020|
Now we’ll take a look at some Airbnb statistics by city.
The city with the most Airbnb listings in 2021 was London, United Kingdom, with 156,511 listings.
In second place is Paris, France, with 107,241 Airbnb listings in 2021, and New York City is in third with 94,198 listings.
When comparing Airbnb listings from 2020 to 2021, it’s notable that all of the below markets have seen a drop in the number of Airbnb listings.
|CITY||AIRBNB LISTINGS 2021||CITY||AIRBNB LISTINGS 2020|
|Paris, France||107,241||Paris, France||138,495|
|New York City, New York||94,198||New York City, New York||119,206|
|Shanghai, China||93,497||Shanghai, China||115,582|
|Bali, Indonesia||69,121||Sydney, Australia||88,592|
|Sydney, Australia||60,641||Bali, Indonesia||84,654|
|Los Angeles, California||59,278||Rio de Janeiro, Brazil||71,850|
|Chengdu, China||58,240||Chengdu, China||71,416|
|Rio de Janeiro, Brazil||57,876||Los Angeles, California||70,751|
|Istanbul, Turkey||50,344||Beijing, China||59,351|
The city with the most Airbnb demand in 2021 was London, UK (2,311,389 nights stayed). Holding on to second place was New York City (2,079,015 nights stayed), which saw a gain of around 32% in 2021 vs the previous year. Paris is in third place (2,069,668), again with a significant gain in Airbnb demand compared to 2020 levels.
Rome was another European city that suffered a big rebound in the level of Airbnb demand, rising from 1,149,711 nights stayed in 2020 to 1,718,192 nights stayed in 2021.
|CITY||AIRBNB DEMAND (NIGHTS) 2021||CITY||AIRBNB DEMAND (NIGHTS) 2020|
|London, UK||2,311,389||London, UK||2,502,108|
|New York City, New York||2,079,015||Paris, France||1,663,986|
|Paris, France||2,069,668||New York City, New York||1,570,651|
|Rome, Italy||1,718,192||Los Angeles, California||1,218,884|
|Mexico City, Mexico||1,627,365||Seoul, Korea||1,216,567|
|Kissimmee, Florida||1,566,803||Rome, Italy||1,149,711|
|Shanghai, China||1,379,367||Sydney, Australia||1,141,364|
|St. Petersburg, Russia||1,353,176||Mexico City, Mexico||1,131,455|
|Sao Paulo, Brazil||1,293,166||Toronto, Canada||1,064,681|
|Madrid, Spain||1,290,388||Shanghai, China||1,020,642|
San Diego was the city that generated the highest gross revenues on Airbnb in 2021, with bookings generating $379.6 million. In a close second place was London, UK, which had gross revenues of $356.4 million in 2021. Austin, Texas came in third with $342.4 million in 2021 gross revenues.
The most obvious difference between the 2021 rankings and 2020 rankings is that every city in the list saw an increase in the amount of revenue generated by hosts in 2021 compared to 2020. This reflects the impact of recovering short-term rental demand following COVID-19.
|CITY||AIRBNB GROSS REVENUES 2021||CITY||AIRBNB GROSS REVENUES 2020|
|San Diego, California||$379,545,050||London, UK||$293,564,292|
|London, UK||$356,409,907||Los Angeles, California||$203,650,634|
|Austin, Texas||$342,436,482||Paris, France||$202,501,933|
|Kissimmee, Florida||$339,989,616||San Diego, California||$187,739,325|
|Paris, France||$334.161.877||New York City, New York||$178,378,216|
|New York City, New York||$296,517,051||Kissimmee, Florida||$147,542,802|
|Los Angeles, California||$240,120,391||Sydney, Australia||$134,621,118|
|Nashville, Tennessee||$221,618,657||Big Bear Lake, California||$103,181,841|
|Scottsdale, Arizona||$220,246,621||Austin, Texas||$102,216,494|
|Rome, Italy||$193,643,787||Las Vegas, Nevada||$96,821,706|
Florida is the state with the most Airbnb listings in the United States, which should come as no surprise given that Florida is home to a number of the country’s hottest short-term rental markets including Orlando, the Panhandle, and Panama City Beach. Florida had an average of 345,053 Airbnb listings in 2021.
California is a close second with 329,283 listings on average during 2021. The state is home to a number of very large short-term rental markets including San Francisco, San Diego, Los Angeles, and Napa Valley.
In third place is Texas with an average of 168,247 listings in 2021. The largest short-term rental markets in Texas include Austin, South Padre Island, and San Antonio.
|STATE||AIRBNB LISTINGS 2021||AIRBNB LISTINGS 2020|
Knowing the type of guests your market and listing might attract is essential when deciding on how to furnish your property, devising your marketing strategy, and zeroing in on what type of guest experience you want to provide.
For example, if your property is attracting mostly families with small children, then providing items like a high chair or changing facilities might be appreciated by your guests. They might also like a custom guidebook that highlights local attractions suitable for kids. There’s a wide variety of vacation rental host-focused apps to help you tailor the experience you offer.
The largest demographic for Airbnb guests is between the ages of 20-30 years old – 32% of Airbnb guests in 2021 fell into this bucket. If your property is likely to attract these younger guests who often like to be left alone, you might be better off just focusing on buying solid vacation rental insurance.