Understand the latest market trends with Future Data. Whether you are assesing key metrics at the market level or for a set of competitors, the Future Data tool gives you access to the most up-to-date data on how your market is performing. Keep tabs on supply and demand trends to inform the most critical decisions about pricing strategy and revenue management.
The updated Future Data tool provides 3 different chart types so you can assess the real-time insights in whichever way suits you best. Read on to learn more about our updated Future Data tool and how you can use it to inform your pricing and revenue strategies.
The overview chart displays 5 key metrics with an outlook of up to 180 days and overlays historical data for Year-on-year trends.
This chart includes the following 5 metrics:
Not only can you see the forward trend for any key performance metric, but by comparing it with previous years you can decipher key trends. For example, you can see how the supply and demand are comparing to the previous year and determine if your market is growing. We've included 3 years of historical data to provide ample context for outliers, such as 2020 for example, which could skew analysis.
Drill down into the demand outlook for your market with the Pacing Chart. This chart allows you to see how demand for future dates is changing over time. You can view an overlay of a forward booking curve with previous snapshot dates. This allows you to see what the demand for a particular date looks like today versus how it looked 7/31/60 days ago.
Here are the definitions of key metrics in this chart:
This chart will help you understand how fast the listings in your market are being booked over time. By comparing the current demand for a date, and how demand has changed in the last week, you can identify high-demand future dates and make pricing decisions based on your analysis. Monitoring future demand as you approach high-occupancy periods allows you to gauge when bookings are starting to take place.
As the name suggest, we also present all of the above data in a calendar view. This view includes a heatmap based on occupancy as well as rate information. The calendar will give you a more traditional view and includes a comparison of advertised rates to booked rates.
Here are the key definitions for metrics shown in this chart:
A daily display of rates and demand will allow you to adjust your pricing based on the daily prices of the market. However, the most powerfull way to use the calendar view is by creating a Competitor Set. By tracking listings into a cohort, you are able to narrow your analysis to a set of specific listings that are most relevant to you. The calendar view allows you to see just how your competitors are performing in the future and what rates they are setting, so you can adjust your strategy accordingly.